Apple unveiled four iPhone 15 models on Tuesday which will go on sale next week in several countries, including Canada. (Photo: Getty Images)
What to do with titles from Apple, Rogers Communications and Dollarama? Here are some analyst recommendations likely to move prices soon. Note: the author may have an opinion completely different from that expressed.
Apple (AAPL, US$176.30): new iPhone 15s that showed their muscles, according to Wedbush
Apple unveiled new watches on Tuesday, but above all four iPhone 15 models which will be on sale next week in several countries, including Canada.
“The company unveiled new Apple Watch Series 9 watches. The watch segment has become very important for the company, helping to monetize a customer base of more than 2.1 billion people, which is unparalleled in the world,” explains Daniel Ives, an analyst at Wedbush.
But the central element of the September 12 presentation was the expected unveiling of the new iPhone models, the models of which will be on pre-sale from September 15 in many countries, including Canada.
The base iPhone 15 will sell for $1,129, compared to $1,279 for the iPhone 15 Plus, $1,449 for the iPhone 15 Pro and Pro, and $1,749 for the iPhone 15 Pro Max.
“The company is ready for a replacement ‘mini supercycle’ despite macroeconomic uncertainty and concerns about Apple’s activities in China,” explains the analyst.
“The iPhone 15s will be equipped with a 3-nanometer A17 chip, which will improve the performance of the devices. Battery life is improved, as is the 48-megapixel camera and video game capabilities,” he says.
According to the analyst, all eyes were on the Pro and Pro Max models, which remain central to Apple’s success and command the highest prices. “We estimate that 85 million devices are ready for launch, approximately the same quantity as last year for the launch of the iPhone 14,” he estimates, recalling that 250 million of the 1.2 billion iPhone users around the world haven’t renewed their device in over four years.
“We anticipate significant promotional activity from many mobile operators around the world which will fuel the replacement cycle for Apple, giving the company a tailwind as the holiday season approaches,” he believes. .
Daniel Ives reiterates his “outperform” recommendation on Apple shares and his one-year target price increases from US$230 to US$240.
Also read: Apple: 10 new products to watch out for
