VW’s North American Head Needs The U.S. To Get A New Pickup – However It Might Not Occur

It seems unlikely that Volkswagen will promote a pickup truck in the US anytime quickly, regardless of sellers throughout the nation clamoring for one and its North America boss being a fan of such a mannequin.


The brand new head of Volkswagen’s North American area, Pablo Di Si, is keen to see the automaker launch a pickup within the U.S. and famous that he liked the Tarok idea from 2019. Nevertheless, he should persuade the worldwide head of the Volkswagen model, Thomas Schäfer, that utilizing the electrical platform of the upcoming Scout SUV for a VW pickup is a good suggestion.

“In the meanwhile, our concentrate on the lineup doesn’t embrace it,” Schäfer stated of a possible U.S. pickup. “In the meanwhile, we now have a transparent lineup throughout the second half of this decade. Then once more, within the American market, when you don’t play in sure segments, then it’s a must to keep in a sure market share space. However the query of [VW’s new Rugged SUV platform] will not be our precedence in the mean time.”

Learn: Scout Motors Give New Look At Upcoming SUV Idea, Manufacturing Slated For 2026

VW’s deliberate Scout SUV and pickup

Talking with Auto Information, Di Si stated that Volkswagen has the “data” to provide a pickup and believes that the “phase is related, and we’re going to play the sport and see the place that sort of takes us.”


Whereas it could show robust for Di Si to persuade Schäfer to green-light a pickup for the U.S., native vendor John Luciano stays hopeful that he’ll get it achieved.

“VW sellers want a truck in our lineup, and Pablo acknowledges that,” Luciano stated. “He did fantastic issues in Brazil, so we have to give him time. However we’ll take any truck at this level — fuel, hybrid, electrical. We must be in these segments to compete with different manufacturers, and Pablo and his workforce know that.”


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