- Netflix on Wednesday revealed three “Grand Theft Car” titles will sign up with the business’s mobile video game library, available for subscribers to play next month.
- It’s a big get for Netflix, as “Grand Theft Auto” is among the best-selling video game franchises of perpetuity.
- It’s uncertain if the new releases will drive customer development.
Grand Theft Auto V packaging and the Netflix logo are displayed on a phone screen in this photo taken in Krakow, Poland, on Oct. 18, 2023.
Netflix announced Wednesday that it will make 3 “Grand Theft Auto” titles readily available to bet subscribers next month.
Rockstar Games “Grand Theft Auto: The Trilogy– The Definitive Edition” will introduce Dec. 14 on the Apple
App Store, Google Play and in the Netflix mobile app, the streaming media business stated in an article. The release will consist of “Grand Theft Auto III– The Definitive Edition, ″ “Grand Theft Auto: Vice City– The Definitive Edition” and “Grand Theft Auto: San Andreas– The Definitive Edition.”
Customers will not need a controller to play the mobile release, like most of Netflix’s 80-game library. Rockstar Games originally released “Grand Theft Auto: The Trilogy– The Definitive Edition” for consoles and PC platforms in November 2021.
The video games are a big get for Netflix, as its mobile video games drag other publishers in downloads. “Grand Theft Vehicle” is among the best-selling video game franchises of all time, delivering more than 405 million units worldwide, according to information firm Statista.
It’s not the very first time Netflix has actually gotten its hands on a big-name franchise. Netflix launched “Sonic Prime Dash” earlier this year for mobile platforms. The title is based upon Sega’s “Sonic the Hedgehog,” which is the video gaming business’s very popular franchise, according to Statista.
It’s uncertain if licensing another popular franchise will lead to more subscribers downloading the video games– or if the releases will attract brand-new Netflix subscribers.
” Netflix’s addition of GTA is without a doubt its most promising game launch and shows Netflix is getting more major about gaming,” stated Insider Intelligence expert Ross Benes. But the mobile platform might limit gameplay, he added.
” Playing ‘Vice City’ or ‘San Andreas’ on your phone is a cool function for existing customers,” however don’t anticipate brand-new customers to sign up just to “access a game they’re probably currently knowledgeable about so that they can play it in an inferior format.”
The company has actually started checking games on larger-screen gadgets, Netflix stated in August. The beta test needs players to use their phone as a controller when using the television.
It has actually been 2 years given that Netflix announced its push into video gaming, and the efforts have puzzled Wall Street and industry professionals alike. The streaming giant has outwardly kept a rosy outlook for its video gaming efforts, regardless of current download data that implied less than 1% of subscribers played a Netflix video game on a daily basis.
Netflix’s video gaming trajectory is not various from what the gaming business has seen when launching other new efforts, Netflix co-CEO Greg Peters said on the company’s third-quarter incomes call last month.
“When we have actually introduced a brand-new area– or when we introduced brand-new genres, like unscripted” we needed to “crawl, walk, run, but we see a tremendous amount of opportunity to develop a long-term center value of entertainment,” Peters said.