Published on 01/10/2013 at 2:22 p.m.
Despite the crisis, the British luxury car brand Rolls-Royce in 2012 broke a new sales record since its creation 108 years ago, it announced Thursday.
Last year, Rolls-Royce, which is owned by Germany’s BMW, sold 3,575 cars, which “represents its third consecutive record and the best result in the 108-year history of the brand,” the manufacturer said. favorite of the British aristocracy in a press release.
In 2011, Rolls-Royce announced that it had sold 3,538 vehicles. Growth between 2011 and 2012 is therefore around 1%.
These “record results were achieved despite a number of challenges in 2012,” the brand said, citing “global economic uncertainty” and “political unrest,” as well as preparations for the start of Phantom production. Series II and expansion works of the company in West Sussex (southern England).
“In this context, Rolls-Royce has successfully retained its position in the pinnacle of the ultra-luxury market by maintaining its primacy in the segment of cars sold for more than 200,000 euros,” assured the manufacturer.
Rolls sales were notably driven by the Middle East (+26%), including Saudi Arabia (+63%), continental Europe (+21%) and Asia-Pacific (+18%), noted the brand whose two main markets remain the United States and China.